With selling being an important skill, what is the most fundamental principle of selling? Ask any seasoned marketing, sales, or business development professional and you’ll hear something like this—if you’re not making your target audience aware, you are not selling. You may have a great idea, product, or service, but if people don’t know about it, it doesn’t matter. If you’re not sharing your knowledge and getting your message in front of people, you’re not creating demand.
Attending college includes “getting through” required courses in areas such as English and social science. Classes like English composition, American history, and introduction to psychology are required even when getting a degree in an unrelated field like engineering or computer science. Hence many students say “I have to complete my required courses to graduate” rather
If you’ve not done so, give some thought to how you make decisions. What typically leads to good outcomes? Bad outcomes? What lessons have you learned from past decisions and how have you incorporated them into your current decision making? Compare your list of lessons learned to the decision-making best practices in my article.
Unless you are comfortably retired, you probably work really hard every day which keeps you so busy that just getting through the day is a big accomplishment. But is it really? Is getting through the day, regardless of what you do, truly satisfying and meaningful? Is it really the best use of your time and energy?
People think and act based on many influences, but two stand out as more influential than most – fear and hope. Both fear and hope drive us to act in ways we would not otherwise. Fear, for example, drives people to install home security systems and say “no” to risky business ventures. Hope drives people
