Mike Hawkins

MIKE HAWKINS is award-winning author of "Activating Your Ambition: A Guide to Coaching the Best Out of Yourself and Others", author of the "SCOPE of Leadership" six-book series on coaching leaders to lead as coaches, and president of Alpine Link Corporation. Mike coaches, consults, and trains organizations and individuals to higher levels of performance. He is a respected executive coach, management consultant, author, speaker, and college lecturer. He is considered an industry thought leader on leadership, consultative selling, self-improvement, and business management.

diagram showing where to give feedback: to the person, behavior, or result

Feedback – What’s Wrong with “Focus on the Behavior”?

If you’ve been a manager for very long, you’ve undoubtedly been told to “focus on the behavior, not the person” when giving feedback. I’ve heard it throughout my career, but like so many clichés, it is a bit oversimplified. Actually, it really doesn’t make sense. Isn’t a person’s behavior part of their being a person?

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