Mike Hawkins

MIKE HAWKINS is award-winning author of "Activating Your Ambition: A Guide to Coaching the Best Out of Yourself and Others", author of the "SCOPE of Leadership" six-book series on coaching leaders to lead as coaches, and president of Alpine Link Corporation. Mike coaches, consults, and trains organizations and individuals to higher levels of performance. He is a respected executive coach, management consultant, author, speaker, and college lecturer. He is considered an industry thought leader on leadership, consultative selling, self-improvement, and business management.

When Change Requires the Extreme

Yet when the right approach is used with the right person given their circumstances, people do change. People do achieve lasting change in their habits, behaviors, thoughts, and attitudes. People do overcome addictions, traumas, and mental illnesses. People do become patient, humble, compassionate, and empathetic. People do overcome anger, fear, and anxiety. They do permanently lose weight, exercise, and regain their health. But, yes, for some, change requires an extreme approach.

Test Your People Skills

You don’t need to be a psychologist, but success in the free world requires that you know how to read, treat, and work with people. You will be most successful by making people feel valued and respected. When you show that you care about people, they become better versions of themselves, give more effort, and achieve more. They will also pay it forward if not directly return the favor to you.

Selling Features versus Benefits

Why then do people in positions of influence focus on the “what is” instead of the “what does” when first attempting to gain buy-in for something? In other words, why do people talk about solutions instead of the problems their solutions solve or the opportunities their solutions leverage?

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