Communications

Selling success with quantity or quality?

Selling – Depends on Quantity or Quality?

With selling being an important skill, what is the most fundamental principle of selling? Ask any seasoned marketing, sales, or business development professional and you’ll hear something like this—if you’re not making your target audience aware, you are not selling. You may have a great idea, product, or service, but if people don’t know about it, it doesn’t matter. If you’re not sharing your knowledge and getting your message in front of people, you’re not creating demand.

Fear_or_Hope

Do People Perform Better When Driven by Fear or Hope?

People think and act based on many influences, but two stand out as more influential than most – fear and hope. Both fear and hope drive us to act in ways we would not otherwise. Fear, for example, drives people to install home security systems and say “no” to risky business ventures. Hope drives people …

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Philosopher-statue

How Philosophy Could Help You

Have you ever taken a philosophy course? I remember looking at college electives and wondering why anyone would take a course on philosophy. What benefit could there possibly be in debating the nature of self, metaphysics, truth, or knowledge? How could that possibly help an engineering undergrad? As the cliché goes, hindsight is 20/20. Not …

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Employee value recognition reward communication

Is Your Value Showing?

One of the most common concerns workers have is not knowing if their contributions are valued. Many employees work diligently to perform their work, but receive little feedback on how they are doing. Some don’t think about it much until they attend a meeting or receive an internal memo highlighting others who have achieved something noteworthy. …

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What it Takes to Get Along

Have you ever asked “why can’t people just get along?” Or thought about all the conflict that occurs in life? By some estimates managers in the workplace spend 20 percent of their time dealing with conflict. When you add in the time managers spend overcoming differences of opinion, that number goes up even higher. At …

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