Guess what improvement area people want help with most often? Communications. Why? Great communicators are the best leaders. They are the most influential and persuasive. They build the highest performing organizations. They make the most money.
With selling being an important skill, what is the most fundamental principle of selling? Ask any seasoned marketing, sales, or business development professional and you’ll hear something like this—if you’re not making your target audience aware, you are not selling. You may have a great idea, product, or service, but if people don’t know about it, it doesn’t matter. If you’re not sharing your knowledge and getting your message in front of people, you’re not creating demand.
People think and act based on many influences, but two stand out as more influential than most – fear and hope. Both fear and hope drive us to act in ways we would not otherwise. Fear, for example, drives people to install home security systems and say “no” to risky business ventures. Hope drives people …