Activating Your Ambition


Activating Your Ambition Exemplary Business Book Award

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ATD Book Review Activating Your Ambition

Activating Your Ambition outlines a straightforward means to accomplishment by focusing on what it takes to effect behavioral change. It is a mindset and approach that helps you and those you influence make real and sustainable change. It is based on eight principles that provide the tools to overcome obstacles and reach new levels of achievement. It is a framework you can use over and over to develop new skills, stop bad habits, create new behaviors, and achieve new results. It is a practical approach that will give you everlasting insight into how to get out of your comfort zone and reach new levels of success that may have eluded you before. 

The unique value of Activating Your Ambition is the how, not merely the what or the why of self-improvement. Rather than coming away merely informed or feeling entertained, you learn specifically how to make substantive and sustainable improvements in yourself and the people around you. It enables you to seize the opportunity for improvement that lies within you, in your work, in your home, in your place of worship, or wherever. Its proven principles and insights provide the practical means to reaching levels of performance that you might not have thought possible. 

Activating Your Ambition is for employees who want to perform better in their jobs and make more money. It is for managers who want to become better coaches to their employees. It is for executives who want to become better leaders. It is for parents who want to raise better children. It is for spouses who want to improve their marriage. It is for athletes who want to spend more time on the winner’s podium. It is for anyone who wants to ensure the books they read, the seminars they attend, the initiatives they conceive, the plans they create, or the coaching they receive gets reliably applied and transformed into sustainable results. It is for anyone that wants to reliably turn their ambitions into realities.


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Praise for Activating Your Ambition

“With laser-like focus and a matter-of-fact style, Mike Hawkins outlines what it takes for people and organizations to succeed. Read Activating Your Ambition and prepare yourself for new heights of success!” ~Marshall Goldsmith, NYT and WSJ #1 best-selling author of What Got You Here Won’t Get You There and the recently published WSJ best-seller Succession: Are You Ready?

“This is a life-changing book! It shows you how to get more out of yourself and fulfill more of your potential than you may have thought possible.” ~Brian Tracy, author of How Leaders Lead.

“Mike Hawkins’ book on ambition is based on sound principles of behaviour change and is written in a clear and lucid style.” ~Ian H Robertson, PhD MRIA, Professor of Psychology, School of Psychology and Institute of Neuroscience, Trinity College Dublin and author of Mind Sculpture: Unlocking Your Brain’s Untapped Potential

“A comprehensive distillation of sound advice and practical research that will benefit a wide range of readers.” ~Jack Zenger, CEO, Zenger Folkman, co-author of the best-selling The Extraordinary Leader and The Inspiring Leader

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  • Activating Your Ambition Workshops and Seminars: one-day and half-day programs customized to your needs and provided at your choice of venue. Activating Your Ambition Workshop Brochure
  • Activating Your Ambition Executive Coaching: one-on-one coaching to help people improve their performance, develop new habits, and develop their SCOPE of Leadership competency.
  • Activating Your Ambition Executive Coaching for Coaches: Training for managers and executive coaches who want to learn the eight principles that underpin great coaching and reliably enable people to make sustainable changes in their behavior.
  • Activating Your Ambition Book and Workbook: go to Bookstore
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