Sales and Marketing

Selling Features versus Benefits

Why then do people in positions of influence focus on the “what is” instead of the “what does” when first attempting to gain buy-in for something? In other words, why do people talk about solutions instead of the problems their solutions solve or the opportunities their solutions leverage?

Selling success with quantity or quality?

Selling – Depends on Quantity or Quality?

With selling being an important skill, what is the most fundamental principle of selling? Ask any seasoned marketing, sales, or business development professional and you’ll hear something like this—if you’re not making your target audience aware, you are not selling. You may have a great idea, product, or service, but if people don’t know about it, it doesn’t matter. If you’re not sharing your knowledge and getting your message in front of people, you’re not creating demand.

Scroll to Top