Sales and Marketing

Has Lower Costs (and Quality) Gone Far Enough?

Would you be concerned if you bought a house that was only built to last five years? Yes, of course. You buy a house with the expectation it will last forever, or at least as long as you own it. What about purchases that go into your home? Do you expect dishwashers, microwave ovens, faucets, and …

Has Lower Costs (and Quality) Gone Far Enough? Read More »

Three Characteristics of Successful Sales People

In years past, many companies and their sales people relied on selling tactics to sell their offerings. They conveyed rehearsed value propositions. They gave away logoed items to promote their brand. They processed their client prospects through scripted sales systems. In some cases, they employed clever if not aggressive closing tactics such as “if I can …

Three Characteristics of Successful Sales People Read More »

Is Your Organization’s Challenge External or Internal?

Regardless of a company’s product, service, market, or industry, there is competition. For most companies, competition is fierce and intensifying. Adding to the threats from rival competitors are ever more demanding customers. Customers armed with multiple supplier options continue to ask for more. They want more services, features, and attractive terms, yet often don’t want …

Is Your Organization’s Challenge External or Internal? Read More »

The Truth About Profit

Should you or your colleagues at work understand profit even if you aren’t measured on it? Should employees at all levels care about your organization’s profitability? Does having an understanding of finances help employees make the right decisions?  Of course the answers are “yes”.  Ensuring financial profitability is everyone’s responsibility. The organization you work for …

The Truth About Profit Read More »

When to Be Detailed …. and to Not Be

Do you generally communicate at a detailed level or high level? Given your role, should you typically talk in general terms or specifics? The answer of course is that it depends, but many people apparently don’t know what it depends on. Have you ever attended a seminar where the speaker stayed at such a high …

When to Be Detailed …. and to Not Be Read More »

Scroll to Top