Top performing organizations treat business development as high a priority as they do their operations. They create new opportunities as a process.
If you’re like many people, your first reaction might be to impress by talking about yourself. You might think a little name dropping, references to your achievements, anecdotal mention of your capabilities, or use of a sophisticated vocabulary would be the way to go. You wouldn’t think self-deprecation and humility would be most appropriate if you were hoping to impress someone.




