With selling being an important skill, what is the most fundamental principle of selling? Ask any seasoned marketing, sales, or business development professional and you’ll hear something like this—if you’re not making your target audience aware, you are not selling. You may have a great idea, product, or service, but if people don’t know about it, it doesn’t matter. If you’re not sharing your knowledge and getting your message in front of people, you’re not creating demand.
