Leadership

Test Your People Skills

You don’t need to be a psychologist, but success in the free world requires that you know how to read, treat, and work with people. You will be most successful by making people feel valued and respected. When you show that you care about people, they become better versions of themselves, give more effort, and achieve more. They will also pay it forward if not directly return the favor to you.

Selling Features versus Benefits

Why then do people in positions of influence focus on the “what is” instead of the “what does” when first attempting to gain buy-in for something? In other words, why do people talk about solutions instead of the problems their solutions solve or the opportunities their solutions leverage?

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