Communications

Pushing vs Pulling

Guess what improvement area people want help with most often? Communications. Why? Great communicators are the best leaders. They are the most influential and persuasive. They build the highest performing organizations. They make the most money.

Microphone on stage

What you say in your introduction will depend on many factors including your level of responsibility and what you were hired to accomplish.

Man and woman talking

If you or others in your circle of influence think efficiency is paramount, consider that being too efficient in communication can waste more time than it saves. Not providing enough detail or assuming people need to only hear something once often leads to misunderstandings.

Selling success with quantity or quality?

With selling being an important skill, what is the most fundamental principle of selling? Ask any seasoned marketing, sales, or business development professional and you’ll hear something like this—if you’re not making your target audience aware, you are not selling. You may have a great idea, product, or service, but if people don’t know about it, it doesn’t matter. If you’re not sharing your knowledge and getting your message in front of people, you’re not creating demand.

Fear_or_Hope

People think and act based on many influences, but two stand out as more influential than most – fear and hope. Both fear and hope drive us to act in ways we would not otherwise. Fear, for example, drives people to install home security systems and say “no” to risky business ventures. Hope drives people