3.2: Facilitating Innovation Discussion

Scenario: You are hosting an offsite meeting with your team to brainstorm a pesky problem you’re dealing with. Your problem is that your clients are becoming more price sensitive. You’ve been losing opportunities to your competitors due to price, at least that is what they are telling you. Your brainstorming question is “How might we increase the value we provide to our clients so that we better justify our higher price?”

1. Brainstorm (diverge) and choose (converge) the core problem or opportunity that you plan to solve. Don’t worry about the solution or the constraints of your available resources. For the moment, assume you have an unlimited budget and resources. List your brainstormed options (between 5-10) and then identify the one core problem or opportunity that you plan to solve for.
2. Brainstorm (diverge) and choose (converge) solution(s) to the problem or opportunity you are solving for. Continue to not require that the solution be feasible. List your brainstormed options (between 2-5) and then identify the one solution to the problem or opportunity you want to pursue.
3. Brainstorm (diverge) and choose (converge) implementation ideas that could make the solution feasible. List your brainstormed options (between 2-5) and choose the ideas that could make a feasible solution.